Website Copywriting for B2B and Tech Companies

Messaging that says what you do and why it matters 

Website copywriting informed by years in journalism and content, backed by SEO know-how. We craft copy that represents your brand and offering in a way buyers understand.
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Our approach

Putting crafted messaging at the centre of your sales strategy

Clear messaging builds the trust that closes sales. We define your story, then help you tell it consistently, from your homepage through to blog and social posts.

Go-to-market messaging

Present a clear offering that’s instantly understood. We tease out your startup's value and build messaging that clearly sets you apart from competitors.

Website copy refresh

Clarify website copy that’s grown unclear or inconsistent. We work with your team, interrogating old ideas and testing new ones, until the story you tell matches your vision.

New product messaging

Introduce a new product without diluting what customers know about you. We explain the problem your product solves, then shape it into messaging that’s ready to take to market.

Blog and SEO copywriting

Turn your core messaging into ongoing content. We write demand-focused editorial blog posts that build product understanding, earn rankings and gain AI citations.

SELECTED WORK:

Middesk homepage with the headline "Business identity that runs itself"
Middesk homepage with service details
01 / 03
midDesk

Website copy and SEO strategy for a leading US KYB provider

Lucky Pilgrim crafted the copy for all key pages as part of a website refresh, based on a combination of brand direction and SEO research.

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Scope AI homepage with the headline "Supercharge your inspection team"
Scope AI homepage with service details
02 / 03
SCOPE

Homepage messaging for AI-powered inspection software

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A-LIGN homepage with the headline "Rigor, made repeatable"
A-LIGN homepage with service details
03 / 03
A-Lign

Website copy for leading global audit platform

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Our process

How we work

You are the expert in your company, brand and offering. That's why, as a copywriting agency, we use a collaborative process that takes your knowledge and shapes it into something buyers understand and get excited about.
1

Workshop and interviews

Our team sits with yours to fully understand your product, service and brand, as well as how you wish to present your positioning.

2

Draft messaging

We produce an initial draft, presented clearly on wireframes so you can understand how the messaging will flow. We then work with you to iterate and advance.
3

Work with designers

Words and design don’t work in silos. The best outcomes come when the two develop together, which is why we draw on our years of production experience to keep them moving in step.
4

Refine and finalise

To ensure you are 100% happy with the final outcome, we stress-test and review the messaging with your team to achieve the best possible outcome.

Be understood by the people who matter

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FAQs

What does your website copywriting service include?

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Most projects start with a workshop and interviews with your team, which we use as a basis for developing copy for your homepage and core pages. We can also present the words on wireframes so you can see how everything flows. Depending on your needs, copywriting can also cover go-to-market or launch messaging as well as ongoing blog content. We will always also optimise page titles and meta descriptions.
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What’s the difference between messaging and copywriting?

Messaging is the expression of your value, offering and USP. Copywriting is how we say it on the page: the headlines, sections and calls to action that express that message. We start with core messaging so the copy has something solid to build on.
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Can you rewrite our existing website copy?

Yes. We review what you have, establish what's unclear or out of date and rewrite it around how your business works. If the page structure is part of the problem, we'll suggest changes to that too.
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Can you work with designers?

Yes. Whether it's your in-house designers, another agency or our own freelancers, we work with designers from the wireframe stage, so words and layout can develop in sync, rather than being forced together at the end.
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How long does a website copywriting project take to complete?

It depends on the number of pages and how many rounds of feedback required. We always agree on a timeline at the start that's built around your launch date or production schedule.
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Do you write SEO copy?

Yes. Every page we write is structured so search engines and AI platforms can understand the content. We will also suggest page titles, meta descriptions and headings. For ongoing content designed to rank, see our SEO copywriting services.
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