SEO Copywriting Services for B2B and Tech Companies

Journalistic SEO copywriting, written to be read and to rank

SEO copywriting services from a team of former journalists. We research what your buyers are searching for, then craft pages, articles and guides with the depth and clarity of good journalism, structured to rank on Google and in AI search.
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Our approach

What we write

Buyers do much of their research before they speak to anyone. We write the pages that lead them to you, from their first question to the final comparison.

Service and landing pages

Turn search demand into enquiries. We write pages around what buyers are searching for, with clear explanations and proof points that help them decide.

Articles and guides

Use your company’s expertise to answer questions. We interview your team, research the topic and write articles and guides that are accurate, original and worth citing.

Comparison pages

Reach buyers who are making a choice. We write fair, well-researched comparisons and competitor breakdowns that rank for high-intent searches.

Content refreshes

Get more from what you've already published. We review existing pages, rewrite what's thin or out of date and tighten the structure so it ranks and reads better.

Why journalists write better SEO copy

Researched
Built from interviews and first-hand expertise, not summaries of what already ranks.
Specific
Clear claims and real detail that buyers, search engines and LLMs can use.
Edited
Fact-checked and subbed by an editor before it reaches you.
We craft original editorial SEO content that gives AI platforms a reason to choose you, not generic copy that makes it hard to distinguish between you and your competitors.

Using our journalistic skills, we start by drawing out your team's knowledge. We interview founders and specialists, find the angle that makes a topic useful and write it plainly. Keywords shape the structure and headings, not every sentence.

AI can support research and analysis, but a person shapes and edits every piece of work. The result is copy that ranks, reads well and gives AI platforms accurate and original source material.
Our process

How we work

We start by understanding your expertise. We then handle the research, writing and tracking, so your insights support traffic and enquiry growth.
1

Research demand

We identify what your buyers are searching for and asking AI, as well as what topics are most likely to perform commercially.

2

Establish briefs

We speak to your team, gather source material and agree a brief for each piece: audience, angle, structure and target terms.
3

Write and edit

Our journalists write or edit each piece, with fact-checking, internal links and on-page SEO built in.
4

Publish and track

We can handle publishing, track rankings, visibility, traffic and enquiries, and refine pages based on the results.

Be where your buyers are searching

Get in touch

FAQs

What do your SEO copywriting services include?

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Our SEO copywriting services produce web copy designed to rank in search and be useful to readers. This can cover service pages, articles, guides and comparisons, written around what your buyers are searching for. As an SEO copywriting agency, we also handle the research, structure and tracking, so each piece has a clear job.
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How is SEO copywriting different from website copywriting?

Website copywriting explains what you do and why it matters, usually on your homepage and core service pages. SEO copywriting is built around the search demand in your market, and usually takes the form of ongoing articles, guides and pages that bring new buyers to the site. The two work best together, and we offer both.
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Do you write for AI search as well as Google?

Yes. We write to rank in traditional search and AI search, and track AI visibility alongside search rankings. We also offer dedicated AI SEO services, which look at how AI platforms describe your market and why your business is being included or overlooked.
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Can you work with our in-house team?

Yes. We can write for you, or provide briefs, editing and subediting for your own writers. Some teams prefer a mix: we write the research-heavy pieces and they handle the rest.
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Can you cover technical or specialist topics?

Yes. We work with B2B and technology companies, often with complex products. We interview your specialists and fact-check every claim, so the copy is accurate and readable.
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How do you decide what to write about?

We start with demand: what your buyers search for, what they ask AI platforms and where your competitors already appear. We then prioritise topics by commercial value, not just search volume, so what we write supports sales as well as traffic.
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How long does SEO copywriting take to work?

Timelines depend on your starting point, market and competition. New pages can start to move within a few months, while more substantial gains usually build over several quarters. We track results from the start, so you can see what's working.
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Do you use AI to write?

We use AI to support research and large-scale production, but never to replace editorial judgement. A person shapes, checks and edits every piece, so it's accurate, original, and worth reading. Any AI we use works from an agreed style guide and source material, and a person edits everything produced.
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