LinkedIn Content Marketing for B2B and Tech Leaders

Turn your expertise into LinkedIn content trusted by buyers and cited by LLMs

LinkedIn is an essential tool for earning AI citations. We take the work out of posting by uncovering your insights and turning them into engaging, searchable content.
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Our approach

LinkedIn marketing services that build your profile and authority

Using our editorial expertise, we pull the thread on your insights to produce LinkedIn content that drives engagement, builds reach and nurtures leads.

LinkedIn ghostwriting

Develop an online presence without impacting your schedule. We turn short conversations into in-depth, consistent content that supports your brand and puts you in front of the right audiences.

Thought leadership

Present your position across blogs and media. We help you produce editorial-quality thought leadership that belongs in newspaper columns, using insights from years of journalism. 

LinkedIn outreach

Start real conversations with prospective clients. We pair content with an automated outreach system that fast-tracks you to the conversations that matter. It’s results-focused social media.

Business page management

Tell your company story where people expect to see it. We bring your company updates to life, ensuring you have an active, authoritative social media presence that supports search growth. 

Our process

How we work

Our team of ex-journalists turns your expertise into authoritative content that cuts through. We use this to build meaningful conversations with your industry and target market.
1

Monthly interview

We use monthly conversations as a springboard to create LinkedIn and blog posts with a clear hook and narrative.

2

Review, sign off and schedule

You review and sign off on everything before we post it.
3

Track performance and engagement

We constantly track what works and iterate, while keeping an eye on meaningful leads.
4

Implement outreach system

We build targeted lead lists and automate outreach to build genuine conversations that help drive new business. 

Build authority where it matters

Talk to us about building your presence on LinkedIn.
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FAQs

What's included in your LinkedIn marketing and content services?

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Our LinkedIn approach combines quality content based on interviews with your team, engagement tracking and targeted outreach, supported by LinkedIn ads where necessary. The content builds credibility, while outreach and ads get it in front of the right people.
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Do you run LinkedIn ads and outreach?

Yes. We build lead lists, run outreach automations and manage LinkedIn ad campaigns alongside producing content. Pairing them means that when prospects see an ad or receive a message, they can see posts from you that that project authority.
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How much of my time does it take?

We usually do a monthly interview then you will review and sign off posts before publishing. We handle the writing, scheduling, outreach and reporting.
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Will the posts sound like me?

Yes. Everything we write is based on interviews with you, so it reflects your style. You review and sign off every post before it goes out, and we refine your voice as we go.
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Can LinkedIn content help with AI search?

Yes. AI platforms draw on social media posts when answering questions, and LinkedIn posts and articles are among this. Regular, specific content from you and your company makes it more likely you're referenced when people ask about your market. No one can guarantee a citation, but it's something we monitor alongside engagement.
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How do you measure results?

While we track engagement and reach, we focus most on outcomes: conversations started, meetings booked and leads from outreach and ads. We use what we learn each month to refine the content and targeting.
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