SEO, Social & AI Search for B2B and Tech Companies

Become the answer buyers find across Google, social and AI search

Technical SEO and editorial content designed to get you ranked, cited, and chosen over competitors.
Book a free strategy call
Rank higher
Build Al visibility
Increase authority
Meet demand
Engage buyers
Generate leads

Built to rank.
Built to be read.

Traditional SEO agencies optimise for rankings, while content agencies optimise for engagement. We bring both together, which is a combination increasingly rewarded by modern, LLM-powered search.
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We still start with demand: what your market is searching for, asking and trying to understand. Then we pair technical SEO with original content that people want to read, helping you rank, earn AI citations and new leads.
Our approach

Rank and be read

We believe that SEO content should be engaging as well as functional. Traditional SEO agencies optimise for rankings; content agencies optimise for engagement. We bring both together in a combination increasingly rewarded by modern, LLM-powered search.
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We still start with demand: what your market is searching for, asking and trying to understand. Then we pair technical SEO with original content that people want to read, helping you build your brand, rank on Google, earn AI citations and gain leads.

Technical SEO

Build the foundations that help search engines and AI systems understand and surface your site. We improve site architecture, structured data and internal linking, while fixing the technical issues harming your visibility.

Demand-led content

Editorial and social content based on what your buyers are searching for and asking. From product pages and comparisons to guides and articles, everything is designed to answer real questions clearly.

AI search optimisation

Making your content easier for AI systems to find, understand and reference. We uncover how leading LLMs describe your market, identify why your company is being included or overlooked, and then strengthen your content and authority signals.

Strategy documents

Designed for internal marketing and content teams, we analyse your site, spot opportunities and build a strategy for growth across AI search and SEO that your team can take away and act on – or work with us to implement and grow.

Why editorial content wins

Original
‍Bullt from interviews, first-hand expertise, research and proprietary informaton
Credible
Fact checked information that builds and protects your brand authority
Citable
Clear, specific and authoritative, providing useful source material for LLMs
AI has made it easier than ever to publish large volumes of content. It has not made that content more original, useful or authoritative.
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Search engines and AI answer platforms need reliable source material: clear explanations, first-hand expertise, original research, well-supported claims and information worth referencing. Generic content rarely provides this.
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As former journalists with editorial expertise, we interview your founders and team members, develop ideas and turn complex subjects into clear, compelling writing. AI can support the process, but editorial judgement remains central.
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The result is content built to perform across search and AI, without losing the qualities that make people want to engage with and trust your brand.
THE CHALLENGE
Utopai needed to increase how often it was surfaced and cited in AI search.

WHAT WE DID
Developed an AI search strategy focussed around market placement, competitor comparison and clear explanations, that was then executed on by the internal team.
THE OUTCOME
25%
Increase in citations across monitored AI platforms.
THE CHALLENGE
Studio Manifest wanted to improve its online presence and generate more leads.

WHAT WE DID
Sharpened messaging and website design, then added organic SEO, Google Local Business optimisation and Google Ads to reach new audiences.
THE OUTCOME
400%
Increase in website enquiries.
Our process

How we work

We begin with the commercial opportunity, then build the technical and editorial foundations that help you rank on web, social and AI search, as well as earn the confidence of customers.
1

Map demand

Identify what your audience searches for and asks AI, where your company should appear and which opportunities matter commercially.

2

Strengthen foundations

Improve the technical structure, messaging and signals that help search engines and AI systems understand your business.
3

Create and optimise

Produce editorial content designed to rank, earn citation and give buyers genuinely useful answers.
4

Measure and build

Track rankings, AI visibility, relevant traffic and commercial outcomes, then refine the strategy around what works.

FAQs

What is AI search optimisation?
AI search optimisation, sometimes called answer engine optimisation (AEO) or generative engine optimisation (GEO), is the process of making your business easier for AI answer platforms to find, understand and reference.

It brings together well-structured content, clear data and wider authority signals to increase the likelihood that your company is represented when people ask questions about your market.
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What is AI search optimisation?

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AI search optimisation, sometimes called answer engine optimisation (AEO) or generative engine optimisation (GEO), is the process of making your business easier for AI answer platforms to find, understand and reference.

It brings together well-structured content, clear data and wider authority signals to increase the likelihood that your company is represented when people ask questions about your market.
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How is AI search optimisation different to SEO?

SEO focuses on improving the visibility of webpages within traditional search results. AI search optimization focuses on increasing the likelihood that a company or source is represented and cited within generated answers.

The two disciplines overlap considerably. Both rely on accessible, well-structured and authoritative content, although AI visibility also depends on how clearly information can be extracted, corroborated and connected to wider sources.
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Can you get my company cited by LLMs?

No agency can control what an AI model says or guarantee a citation. We can, however, strengthen the factors that make your company more likely to be found and referenced.

That includes creating original content worth citing, structuring information clearly and building credible signals across your website and the wider web. Our clients have seen measurable increases in how often AI platforms cite them.
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Do you do technical SEO?

Yes, technical SEO is a core part of our work. We improve site architecture, structured data, internal linking, page speed and indexation, as well as resolving the technical issues that can limit search performance.
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Can you create a strategy for my marketing team?

Yes. We can build a standalone SEO and AI search strategy for your team to work with: a prioritised query and topic map, technical recommendations, content opportunities, content plan and a tracking system. We can hand it over as a roadmap or work alongside your team on delivery.
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How long does SEO take to work?

Timelines depend on your starting point, market and competition. Early movement may appear within a few months, while more substantial gains generally build over several quarters.

AI visibility can sometimes change more quickly, but it remains volatile and should be monitored over time rather than judged from a single answer.
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Who do you work with?

We work with B2B and technology companies, from startups to established businesses, that want to reach the right buyers rather than chase traffic for its own sake.

Our clients often have complex products, specialist expertise or valuable data but need a clearer strategy for turning those assets into search visibility, AI citations and commercial opportunities.
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Do you use AI?

Yes, and we are clear about where it adds value. We use AI to accelerate technical analysis, research and production where search engine ranking for certain keywords requires content at scale.

It never replaces editorial judgement. Every piece is shaped, checked and edited by a person to ensure it is accurate, original and worth reading. The tools help us move faster; the strategy, reporting and final decisions remain human.
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Do you do the work of an SEO analyst? 

Yes, we handle all the research, technical analysis and strategy needed to implement a successful SEO plan. This includes demand and keyword research, technical audits, ranking reviews and AI citation monitoring. But we do not stop at the data, we then create in depth strategies that are executed through technical optimisations, content production and link building.
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What do you mean by editorial content?

By editorial, we mean content created with the skill and craft you would expect from experienced journalists and editors. It draws on proper research, original insight and careful fact-checking, shaped into clear, engaging writing with a distinct point of view. It is built to perform in search without reading like it was written to target keywords.

Build a stronger position across web, social and AI search

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