→ Narrative strategy  
→ Design
→ Copywriting
→ Pitch presentation

Leading the development of an editorial report to drive new sign-ups. Plugging into the internal team, we led the narrative strategy, copywriting and design of a research-backed report.
● Crunching raw data to identify top lines, learnings and narrative.
● Writing of the full report and its supporting website hub.
● Collaborating with the internal team on art direction, and producing the full layout design of the report.