→ Content & narrative strategy
→ Print production
Creating print magazines to tell the story of a beautiful hospitality concept, distributed across local areas to drive footfall
● Created two print magazines 'Explore' and 'Winter Edit' from concept through to execution and print.
● Managed distributor to target key local areas near to the space.
● Used as a takeaway in the shops and restaurants to drive brand loyalty.
● A large physical venue with lots of spaces and stories, print was the perfect medium to bring the building to life.
● All features were sourced from the chefs, concepts, brands and mixologists within the building, with the stories told in an evocative, magazine journalism style.