→ Content & narrative strategy
→ Brand guidelines
→ Copywriting
→ Website  
→ Socials & Newsletters  

Setting the tone for an iconic London hospitality destination. Connecting to and expanding audiences by crafting a compelling editorial voice, rolled out across digital and print.
● Created tone-of-voice and messaging, including brand books.
● Weekly marketing and monthly editorial newsletters.
● Social media copy and strategy.
● Squarespace website redesign and build.
● Narrative development for new openings.