Carte for
Market Halls

→ Print production
→ Content strategy
→ Copywriting
→ Photography
→ Layout design
→ Distribution

Launching a print media title for the opening of the UK’s biggest food hall.
Carte by Market Halls was a print magazine created by Lucky Pilgrim for the opening of Market Halls West End. We led the brand development and art direction of the title and produce all words, layouts and original imagery.

A soft-touch content marketing channel, Carte was distributed in hotels, cafes and workspaces nearby the three Market Halls locations (as well as on-site). It includes journalistic features and interviews with the diverse range of food concepts located within the sites in order to connect customers to the traders, and ultimately lead them to try the food.