→ Website design & build
→ Brand strategy
Building a new shop window for a 25-year-old brand that previously had no digital presence.
● Strategising doe a company restructure that saw AEI Group streamlined into AEI Music, an independent label collective and services company, and AEI Ventures, a dedicated investment arm.
● Creating a digital presence via an all-new website that represents what the record label group and music services business offers.
● Developing a tone that reflects the business’s independent nature, but also its authority, expertise and heritage that makes it a dependable partner for independent artists and record labels.